Events

We will have a local Workshops and presntations. We will teach how to gain exposure and build a successful Internet Business. Cash and profit from your NAME.

A great name is a terrible thing to waste!

Please Join us:
U.S. Representative Doris Matsui for a discussion

On how the Affordable Care Act impacts small businesses

The Affordable Care Act has already improved health care access for millions and saved people across our district and nation billions of dollars on prescription drugs and health insurance premiums. Soon, the rest of the law will go into effect. At this forum small business owners and non-profits will gain information about the laws impacts and learn how to take full advantage of the new benefits.

Featuring: Cornell U. Kay Founder and CEO of National Integrity Network

Stand by for time and date.
Come and witness the QS2 Experience

QS 2 Info  
See Video:

QS2 Las Vegas Convention, watch and learn about new trend in Health Care Industry

We have to deal with 5 Types of Customers

In our industry, it seems as though we are constantly faced with the issue of trying to find new customers. Most of us are obsessed with making sure our advertising, displays, and pricing all “scream out” to attract new customers. This focus on pursuing new customers is certainly prudent and necessary, but, at the same time, it can wind up hurting us. Therefore, our focus really should be on the 20 percent of our clients who currently are our best customers.
This idea of focusing on the best customers should be seen as an on-going opportunity. To better understand the rationale behind this theory and to face the challenge of building customer loyalty, we need to break down our clients into five main types:
Loyal Customers
Naturally, we need to be communicating with these customers on a regular basis by telephone, mail, email, etc. These people are the ones who can and should influence our buying and merchandising decisions. Nothing will make a Loyal Customer feel better than soliciting their input and showing them how much you value it. In my mind, you can never do enough for them. Many times, the more you do for them, the more they will recommend you to others.
Discount Customers
This category helps ensure your inventory is turning over and, as a result, it is a key contributor to cash flow. This same group, however, can often wind up costing you money because they are more inclined to return product.
Impulse Customers
Clearly, this is the segment of our clientele that we all like to serve. There is nothing more exciting than assisting an Impulse shopper and having them respond favorably to our recommendations. We want to target our displays towards this group because they will provide us with a significant amount of customer insight and knowledge.
Need-Based Customers
People in this category are driven by a specific need. When they enter the store, they will look to see if they can have that need filled quickly. If not, they will leave right away. They buy for a variety of reasons such as a specific occasion, a specific need, or an absolute price point. As difficult as it can be to satisfy these people, they can also become Loyal Customers if they are well taken care of. In the end, they can often represent your greatest source of long-term growth.It is important to remember that Need-Based Customers can easily be lost to Other Internet sales. To overcome this threat, positive personal interaction is required, usually from one of your local representative. If they are treated to a level of service not available from another web or retail location, there is a very strong chance of making them Loyal Customers. For this reason, Need-Based Customers offer the greatest long-term potential, surpassing even the Impulse segment.
Wandering Customers or "Stumble Upon"
For many websites, this is the largest segment in terms of traffic, while, at the same time, they make up the smallest percentage of sales. There is not a whole lot you can do about this group because the number of Wanderers you have is driven more by your "visibility"than anything else. Keep in mind, however, that although they may not represent a large percentage of your immediate sales, they are a real voice for you in the community. Many Wanderers shop merely for the interaction and experience it provides them. "Surfing" is no different to them than it is for another person to go to the gym on a regular basis. Since they are merely looking for interaction, they are also very likely to communicate to others the experience they had and how exciting are they about finding something new. Therefore, although Wandering Customers cannot be ignored, the time spent with them needs to be minimized. Web Optimization is an art, backed up by science. The science is the information we have from financials to research data (the "backroom stuff"). The art is in how we operate with our people, and, ultimately, our customers. For all of us, the competitive pressure has never been greater and it is only going to become more difficult. To be successful, it will require patience and understanding in knowing our customers and the behavior patterns that drive their decision-making process. Using this understanding to help turn Discount, Impulse, Need-Based, and even Wandering Customers into Loyal ones will help grow our business. At the same time, ensuring that our Loyal Customers have a positive experience each time they visit our page will only serve to increase our bottom-line profits.

Keep your Clients!
Because a Great Customer is a terrible thing to waste!